Mr. Ali Zafar (Pride of Performance) established the Ali Zafar Foundation (AZF) in 2015 with a steadfast commitment to address the intermingled challenges of poverty, education, and inequality. AZF firmly believes that by holistically addressing these issues, we can empower marginalized communities and thus bring a positive change country-wide.

Since then, AZF has been striving to provide access to education for all, with a special on girls, alleviate poverty through financial initiatives, promote equality and inclusivity, and advocate for environmental sustainability to ensure a greener future for generations to come. We aim to contribute in creating equal opportunities for all types of marginalized communities to prosper. In this regard, AZF has supported organizations like Akhuwat, Shaukat Khanum Cancer Hospital, Sanj Nagar, Learning Hub, The Citizen Foundation, University of Punjab, and individuals seeking financial assistance for their education scholarships.